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KNOWING ABOUT...
Have you solved the problem of patient compliance yet?
Convincing patients to keep taking their tablets has challenged pharmaceutical product managers for decades.
But when a patient is fully informed on their condition – and
understands the crucial role prescribed medication plays, there’s a
significant uplift in compliance.
In reality, few GPs have the time to explain the importance of compliance, nor can they answer every question.
“Knowing about …” is a series of quality,
educational DVD programmes explaining everything a patient needs to
know about their illness.
Each new title can be sponsored by a pharmaceutical company, to be given away FREE to patients via their GP.
High quality animation
and graphics clearly communicate key points, while patient interviews
and self-help tips provide further content.
“Knowing about …” is a simple solution
Make sure your product stands out
By branding a programme you can have:
Your company name and logo on the DVD packaging.
Your company name, logo and corporate message on the DVD dispenser tray (holds up to 5 DVDs)
Five reasons for sponsoring a “Knowing about …” DVD
Reduces the ongoing problem of non-compliance.
A constant visual reminder to the prescriber.
Grows market share through increased sales.
Empowers the patient to take greater control of their illness.
DVD is a cost effective medium that is greatly appreciated by carers, patients and their families.
As well as increasing patients’ medical knowledge, these effective programmes are designed to boost your sales.
By exclusively branding a title that fits with your portfolio, “Knowing About...” provides a rare and unique opportunity to promote your products directly to the GP.
